1. Here is what you do want:

    The most important thing to look for in a data and lead service provider is their ability to plan, supply,and execute cost-effective, targeted marketing campaigns. A good data and lead service provider will be able to offera steady flow of high-quality and targeted new business prospects that will e…Read More

  2. Start with what you do not want:

    Some data and lead service providers will not work to deeply understand your business, target the customers you seek, and also work to exclude the ones you would rather not have. This rather unfortunate practice occurs all too often, and the non-desired or “filler” leads that are purchased when …Read More

  3. Selecting a data & lead provider: The basic do’s & dont’s

    Finding and selecting a data and lead service provider can be quite confusing and polarizing. The market offers many providers, with a diverse portfolio of products and services. What you ultimately decide to purchase and then implement could be the much needed boost for your business, or, it could …Read More

  4. How Too Effectively Maintain Client Relationships

    Have you ever explored what really makes a client happy? Is it your products and/or services? Is it your pricing? Is it that you answer the phone when they call? Is it all of the above? Recently, I have been digging deeper into my own business and asking my clients what they think I do right and wha…Read More