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Here is what you do want:

The most important thing to look for in a data and lead service provider is their ability to plan, supply,and execute cost-effective, targeted marketing campaigns. A good data and lead service provider will be able to offera steady flow of high-quality and targeted new business prospects that will e…Read More
Start with what you do not want:

Some data and lead service providers will not work to deeply understand your business, target the customers you seek, and also work to exclude the ones you would rather not have. This rather unfortunate practice occurs all too often, and the non-desired or “filler” leads that are purchased when …Read More
If Your Marketing Isn’t Using Targeted Data, You’re Aiming to Fail!

Regardless of the medium you use for marketing, whether it be direct-mail, telemarketing, email marketing, etc.…WHO YOU TARGET IS MUCH MORE IMPORTANT THAN WHAT YOU SEND. Generally speaking, there are three basic parts to a marketing campaign: 1. Who you are trying to acquire as a customer (targete…Read More

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