| What makes Data Boutique's data different from its competitors?
Data Boutique has licensed multiple consumer demographic, lifestyle, and behavior files from National data compliers. Multi-sourcing several files enables us to deliver the largest, most accurate universe of consumer/business data in the industry. Multi- sourcing allows us to validate and cross populate attributes to ensure data integrity.
We have taken files from compilers and created our vast product line of predefined and specialty lists, based on our clients needs. We have built our own proprietary asset and ethnicity data models to help identify the types of consumers and households our clients want to target.
Our Consumer Demographic Database enables us to identify over 115 million households and 220 million consumers. Currently, Data Boutique retains the largest consumer demographic database available. Our demographic database allows our clients to build a customized prospect file, based on their ideal prospect. By having over 180 unique consumer attributes, our clients can target the specific consumer they desire.
After we aggregate information from multiple sources, we run our data though numerous validation processes. We look to identify and verify over 180 unique consumer attributes, such as age, income, net worth, ethnicity, religion, marital status, and many others. Once the verification process is complete, all our files are cleansed, standardized, and run though National Change of Address .NCOA/, and Delivery Point Verification .DPV/. By taking all these extra measures, we ensure the highest mail deliverability rate and accuracy of information to our clients.
Our goal at Data Boutique is to ensure our clients maximize every marketing dollar to get the best return on investment. |
